New research from Auto Trader carried out in response to the publication of the government’s Road to Zero Strategy reveals the challenges that must be overcome to make the vision a reality.
The automotive group has undertaken studies of drivers that want to move away from petrol and diesel vehicles. But as it stands, there are barriers in the way, relating to the lack of sufficient charging infrastructure, and awareness of policy relating to electric vehicles.
According to the data released by Auto Trader, respondents are split on whether or not the government’s proposed ban on diesel engines from 2040 is positive; 40% are in favour, while 40% are also against this scheme.
Elsewhere, almost three quarters of respondents said they are unaware whether or not the government offers plug-in grants for those who want to buy electric and hybrid vehicles.
The government launched its Road to Zero Strategy, explaining how this will help to expand green infrastructure throughout the country, and includes the ambition to make as many as 70% of new car sales ultra low emission by the end of the next decade.
By rolling out further infrastructure to support electric vehicles, the government believes emissions will be significantly reduced, and lead to the use of more environmentally friendly vehicles.
Various local authorities are expanding their electric charging infrastructure – London being the most obvious – and yet, according to the study from Auto Trader – the UK’s largest digital automotive marketplace, 38% of consumers are still unaware of policy regarding electric vehicles.
On average, drivers said they will wait nine years before buying one of these vehicles, on account of lack of charging infrastructure, and the extra upfront costs acting as chief barriers, despite the fact that research shows electric cars and other vehicles cost less over four years.
Auto Trader’s Editorial Director, Erin Baker, said: “There’s no doubt that electric vehicles are the future, however, our research indicates that there are still significant barriers to adoption, with greater investment in infrastructure and technology needed.”